Jen Perez is a speaker, financial strategist, and the unapologetic force behind The Spicy CEO™. She helps bold entrepreneurs turn profit into power by rewriting how they think—and talk—about money in their business.

After filing bankruptcy and living through the hard lessons most experts avoid sharing, Jen learned that profit isn’t just about spreadsheets—it’s personal. She built her brand by saying what others won’t, mixing raw truth with real strategies, and helping entrepreneurs take control of their money without shame, confusion, or burnout.

Jen is a certified Profit First Professional and founder of The Spicy CEO™, known for helping clients simplify their finances, raise their prices, and finally feel in control of their business decisions.

She lives in Texas with her husband and two boys. When she’s not hosting spicy money conversations, you’ll find her traveling, reading, or sparking powerful connections at networking events—usually with a bold lipstick and a bigger mission.